The Singapore property market remains active and exciting in July 2025, with a fresh batch of new condo and EC launches in both prime and suburban locations. Based on insights from EdgeProp.sg, we’re seeing renewed demand in the Central Core Region (CCR), a surge in private home prices, and robust buyer interest across freehold and leasehold projects.
In this article, we’ll break down the top new launches, pricing trends, and what they signal for buyers and investors.
New Launch Highlights (As of July 2025)
LIV @ MB (District 15 – Mountbatten)
Tenure: 99-year leasehold
Status: 100% Sold
Average PSF: ~$2,257
Launch Notes: Fast-selling due to strong location, sea views, and established schools nearby.
Klimt Cairnhill (District 9 – Orchard)
- Tenure: Freehold
- Status: Fully Sold
- Average PSF: ~$3,327
- Target Buyer: Luxury buyers and long-term investors
Aurelle of Tampines EC (District 18 – Tampines)
- Tenure: Executive Condominium (EC)
- Status: High demand from HDB upgraders
- Average PSF: ~$1,766
- Appeal: Affordability, connectivity, family-friendly
Bloomsbury Residences (District 5 – One-North)
- Tenure: Freehold
- Average PSF: ~$2,531
- USP: Close to one-north business park and education hubs
Arina East Residences (District 15 – Tanjong Rhu)
- Tenure: Freehold
- Launch Price Estimate: ~$2,982 psf
- Expected Completion: 2027
- Note: One of the rare new freehold launches in East Coast
Trends in Singapore’s Property Market (July 2025)
1. Central Projects Dominate
According to EdgeProp’s recent coverage, a significant number of CCR and RCR projects are leading sales. Projects like Klimt Cairnhill, Union Square Residences, and W Residences are drawing attention due to their premium location and future resale value.
2. Rapid Sell-Outs
Many of the top June-July 2025 launches like LIV @ MB and Klimt Cairnhill were fully sold out shortly after launch. This reflects pent-up demand in the private property segment despite higher interest rates.
3. Moderate Price Growth in Q2 2025
Data from EdgeProp and Knight Frank indicates a 0.5% increase in private home prices in Q2 2025, even with fewer new launches. This suggests price resilience and a shift to quality over quantity in the market.
4. Executive Condominiums Gain Traction
ECs like Aurelle of Tampines and the upcoming Otto Place EC at Tengah are popular among HDB upgraders. With average PSF below $1,800, they provide a value-for-money alternative to private condos.
Expert Tips for Buyers
1. Register for Previews Early
Many new launches have limited preview slots and early-bird discounts. Registering early helps secure better units and views.
2. Compare Freehold vs Leasehold
Freehold projects like Arina East or Bloomsbury offer legacy ownership but usually cost more upfront. Consider your holding period and goals.
3. Look Beyond Just Price
Check layouts, build quality, amenities, MRT access, and school proximity. Price per square foot is important, but not everything.
4. Know EC Eligibility
To buy ECs like Aurelle or Otto Place, buyers must meet eligibility conditions—citizenship, household income ceiling, and prior property ownership.
July 2025 – Launch Summary Table
| Project Name | District | Tenure | Avg. PSF | Status |
|---|---|---|---|---|
| LIV @ MB | D15 | 99-Year | $2,257 | Fully Sold |
| Klimt Cairnhill | D9 | Freehold | $3,327 | Fully Sold |
| Aurelle EC | D18 | EC | $1,766 | Selling Fast |
| Bloomsbury Residences | D5 | Freehold | $2,531 | Available |
| Arina East | D15 | Freehold | $2,982 (est.) | Previewing |
What’s Next?
- Upcoming Launches in Aug–Sep 2025:
Keep an eye on Promenade Peak (Zion Road) and The Sen (Holland Grove)—both are in prime D10 areas with strong resale potential. - GLS Sites Launching Soon:
Government Land Sales sites released earlier this year are expected to launch in Q4, including Tampines, Tengah, and Clementi.
Final Thoughts
The July 2025 new launch scene is a clear signal of strong buyer confidence, even amid global uncertainty. With a combination of high-end luxury, suburban ECs, and rare freehold offerings, the market offers options for every segment—from HDB upgraders to long-term investors.
If you’re planning to buy in the coming months, now is the time to shortlist, compare, and prepare financing. Don’t wait too long—units in hot launches are selling out faster than expected.
