A freehold property known as Starpoint 319 (Starpoint), located in Pasir Panjang, has been listed for collective sale at an asking price of S$50.5 million, according to marketing agent ERA Realty. Business Times
Built in 1980 by architect Lim Chong Keat, Starpoint comprises a 10-storey tower block along with a landed house. The development sits on a site area of approximately 37,800 square feet, zoned for residential use in District 5. Business Times
Key Site & Redevelopment Details
Here are the major redevelopment potential and land metrics for Starpoint:
- Guide Price / Land Rate: ~ S$1,340 per square foot per plot ratio (psf ppr) inclusive of the land betterment charge. Business Times
- Site Area: ~37,800 sq ft. Business Times
- Maximum Permissible Gross Floor Area (GFA): ~52,900 sq ft, given current zoning and allowable plot ratio. Business Times
- Plot Ratio: 1.4. Business Times
Redevelopment Potential

Based on the approved zoning and GFA limits, possible redevelopment options include:
- Private Apartments: About 49 units assuming an average apartment size of ~100 square metres per unit. Business Times
- Smaller-unit Model / Serviced Apartments / Student Housing: Could yield up to 98 units, if average unit size is reduced to ~50 square metres (≈ 538 sq ft). Business Times
These mix options depend heavily on development strategy, target market, design, and how unit sizes are optimised.
Location Advantages
- District & Zoning: Situated in District 5, West Coast / Pasir Panjang area – a region that blends residential tranquillity with accessibility to amenities. Business Times
- Heritage / Architecture: The tower block was designed by prominent local architect Lim Chong Keat, adding a layer of architectural historic interest. Business Times
- Comparative Sales in Area: Previous freehold or collective sales in Pasir Panjang and nearby areas have fetched higher psf ppr under favourable conditions. Developers will likely compare Starpoint’s potential vs recent comparable sites. Business Times
Considerations & Challenges
While attractive, there are several factors to watch:
- Land Betterment Charge: The guide price includes this charge—this adds to the cost for redevelopment and must be factored into ROI. Business Times
- Unit Size vs Demand: Larger average unit sizes yield fewer units but attract different buyers; smaller units give higher unit count but may compress margins if price per square foot drops.
- Regulatory / Planning Risk: Approval for redevelopment, change of use (if any), design constraints, URA zoning rules, height restrictions, and infrastructure requirements may affect what can be built.
- Market Sentiment: Property cooling measures, interest rates, and buyer demand in the mid- or lower-end segments will influence whether a new development of ~98 smaller units is viable.
Market Context & Comparables
- Recent En Bloc Deals Nearby: There have been collective sales in Pasir Panjang area in recent years. For example, Gloria Mansion was sold for S$70.3 million in 2022. Business Times
- Land Rates in the Area: While Starpoint’s guide price of S$1,340 psf ppr is substantial, it must be compared with other sites in Pasir Panjang and District 5 to assess competitiveness. If neighbouring freehold or leasehold developments are going for similar land rates with better yield, that could make or break developer interest.
Implications for Stakeholders
- Unit Owners / Collective Sale Committee: If the en bloc sale proceeds, owners stand to gain depending on size of their units, share value, and replacement opportunities. Proper valuation and negotiation will be critical.
- Developers / Investors: This is a relatively moderate quantum site (S$50.5 million), with reasonable risk and moderate upside (especially if targeting smaller units or serviced/apartment stays). For some developers, this could be an interesting infill opportunity.
- Buyers / Future Residents: Once developed, the new property’s pricing will depend on design, finishing, amenities, and average unit size. Demand likely strong for well-designed units , especially given location advantages in Pasir Panjang.
Outlook
If the collective sale is successful:
- Starpoint’s redevelopment likely will attract multiple bidders, given its freehold status, district location, and moderate site size.
- The development strategy may lean towards maximizing unit count if smaller units are viable, given current demand among young professionals/families that prefer more compact units near amenity hubs. Alternatively, developers might go for mid-size apartments to balance margin and buyer appeal.
- Final selling prices post redevelopment will likely exceed the land cost plus construction, if the project is well managed, given the urban renewal around Pasir Panjang and continued interest in District 5 locales.